UK/EU PUR App

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EU & UK Import Preference Utilisation Rate App

The UK and EU have agreed on tariff-free, quota-free access under the Trade and Cooperation Agreement (TCA), but this only applies when goods meet the Rules of Origin. As a result, not all trade qualifies for zero tariffs. Understanding where preferences are being used—and where they are not—through Preference Utilisation Rate (PUR) data helps inform HMG’s efforts to increase trade and refine the TCA.

This interactive data dashboard analyzes UK import preference utilization rates, enabling policymakers and businesses to assess the impact of Rules of Origin under the TCA.

I developed this application using R and Shiny, integrating automated data processing, interactive visualizations, and statistical analysis to track how tariff preferences are used over time. The app reveals that overall PUR rates for agricultural products are significantly high and allows users to download customized reports based on their selected filters.

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